Big Data, Good or Evil?

Though I am not a data and math kinds of person, I have to admit the importance of Big Data to nowadays marketing.


Like the phrase, “history is a mirror to the future”, big data and big data analytics is a mirror that shows us the future and helps us prepare for it. As more data is being accumulated rapidly, we will be able to see the future more clearly. But one important thing I think marketers must remember is that data along are not enough for them to make marketing decisions, since data can provide facts, but not insights.


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