Big Data, Good or Evil?

Though I am not a data and math kinds of person, I have to admit the importance of Big Data to nowadays marketing.

new-piktochart_21684505_c59de1b4973490d7eca137c49a6a63bc63e7c5da

Like the phrase, “history is a mirror to the future”, big data and big data analytics is a mirror that shows us the future and helps us prepare for it. As more data is being accumulated rapidly, we will be able to see the future more clearly. But one important thing I think marketers must remember is that data along are not enough for them to make marketing decisions, since data can provide facts, but not insights.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s